Digital Marketing Executive

Digital Marketing Executive

Requirements

Education: Graduation from a reputed university or proven work experience in Digital Marketing.

Experience: Minimum 2 years of hands-on experience in SEO, Google Ads, and Meta Ads.

Skills

  • SEO
    • Strong knowledge of on-page SEO, technical SEO, off-page SEO, keyword research, competitor analysis, and link-building strategies.
    • Experience improving website rankings and organic traffic.
  • Google Ads
    • Ability to create, manage, optimize, and report on Google Ads campaigns.
    • Experience with Search, Performance Max, Shopping, and Display campaigns.
  • Meta Ads
    • Experience creating and optimizing Meta campaigns.
    • Ability to analyze performance and improve campaign ROI.
  • Analytics & Tracking
    • Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
    • Ability to implement and troubleshoot conversion tracking and reporting.
  • WordPress
    • Good understanding of WordPress, plugins, Elementor, and website management.
  • AI & Prompt Engineering (Mandatory)
    • Strong knowledge of ChatGPT and other AI tools.
    • Ability to use AI effectively for keyword research, content planning, content creation, ad copy generation, campaign analysis, reporting, automation, and workflow improvement.
  • Content & Communication
    • Ability to create SEO-friendly content and marketing copy.
    • Strong analytical and communication skills.

Responsibilities

  1. SEO Management
    • Conduct keyword research and competitor analysis.
    • Optimize website content, metadata, internal linking, and technical SEO elements.
    • Execute link-building and authority-building activities.
    • Monitor rankings and organic performance.
  2. Google Ads Management
    • Plan, launch, and optimize Google Ads campaigns.
    • Monitor budgets, bids, conversions, and campaign performance.
    • Improve ROAS and lead generation performance.
  3. Meta Ads Management
    • Create and manage Meta advertising campaigns.
    • Test creatives, audiences, and campaign strategies.
    • Optimize campaigns based on performance data.
  4. Analytics & Reporting
    • Configure and maintain GA4, GTM, and Search Console.
    • Create reports and provide actionable insights.
    • Monitor website performance and conversion tracking.
  5. AI-Powered Marketing
    • Utilize AI tools to improve productivity and campaign performance.
    • Use prompt engineering techniques to generate content, ad copies, research, and marketing insights.
    • Identify opportunities to automate repetitive marketing tasks using AI.
  6. Website & Performance Optimization
    • Perform website audits and identify improvement opportunities.
    • Collaborate with developers to improve website speed, user experience, and conversion rates.
  7. Client & Team Collaboration
    • Work closely with clients and internal teams to execute digital marketing strategies.
    • Communicate campaign performance, recommendations, and growth opportunities effectively.

Note

  • This is an onsite position, not a remote job.
  • Office Location: House 6, Road 1/A, Sector 5, Uttara, Dhaka – 1230.
  • Working Hours: Monday to Friday, 9 AM to 6 PM

Job Summary

Address

Uttara, Dhaka

Job Type

Full Time

Weekly Working Days

5

Perks & Benefits

Unlimited coffee + fully subsidized lunch

Get in Touch

Bangladesh House 6, Road 1A, Sector 5, Uttara, Dhaka